“When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.” -Audre Lorde


TEACH personal development, life management tools, and career-readiness to shelter residents. CONNECT transformational life coaches, wellness, salon and barber professionals to shelters. DISTRIBUTE “Every One Matters” bags filled with feminine hygiene and grooming products to the homeless living on the streets.


Transitioned Out of Shelter

Pursuing Passions

Job Promotion

Returned to College


As a result of Passion Meets Purpose, I reached a new level of clarity and focus in my life. I really want to help young women and this helped me to realize it is my passion.

Nicole R., HelpUSA Family Shelter

This really helped me to start thinking about my goals and my dreams and gave me the push to start pursuing them again.

Maritza S., HelpUSA family shelter, now returned to college and is pursuing a law degree

Passion Meets Purpose's program was like a getting a makeover for my soul. The tools the coaches gave us helped me to shift my mindset and to move forward with creating a life that I truly want.

Taina S., HelpUSA resident

This program has really made me see that I have a choice in all things and it has helped me to see that it's not too late to go for what I really want out of life.

Vernon S., resident, Acacia's Skyway Men's Shelter


Life By Design is our seven-week transformational life coaching program that includes group and one-on-one coaching, plus complimentary salon/grooming and wellness sessions.

We distribute “Every One Matters” toiletry bags to the homeless living on the streets. These bags are filled with feminine hygiene products, toothbrush, toothpaste, soap, comb/brush, shampoo, wipes and “You Matter” notes of encouragement. The products are donated by brands and consumers using our drop off boxes at participating salons.

We place Life By Design drop-off boxes in salons and barber shops in various cities. Clients donate sanitary napkins, toiletries, and grooming products to be placed in our “Every One Matters” bags. Your support helps us to purchase the box and pick up/ship the donation boxes to the shelters.

Participants in our program also receive career-readiness training that includes resume design, computer literacy, LinkedIn profile tips, coding basics and entrepreneurial basics.


Men's Shelters

Acacia Network

Our Life By Design program is taught at Acacia’s Skyway Men’s Shelter in Queens, New York.

Family + Women Shelters


Our Life By Design program is taught at HelpUSA’s Brooklyn, New York shelters.

On the Streets

Other Side Ministries

Our “Every One Matters” toiletry bags are distributed monthly to 300 people experiencing homelessness on the streets of Arizona and New York.


JoJo Brim

Certified Life Coach

JoJo Brim is a Certified Master Life Coach, Director of A&R at Arista Records, and the Chief Visionary Officer of PlayBook Entertainment. Learn more about JoJo here.

Marcia Cole

Certified Life Coach

Marcia A. Cole is a Certified Life Coach and the founder and board President of Passion Meets Purpose. Learn more about Marcia here.

Sharmayne Jenkins

Certified Life Coach

Sharmayne Jenkins is a Certified Positive Psychology Practitioner, Life Coach and executive director of Reinvention Solutions. Learn more about Sharmayne here.


Pilin Anice

AfroFlow Yoga Instructor

Pilin Anice is a dance and yoga instructor, holistic nutrition coach, performing artist, and model. Learn more about Pilin here.

John Francois

Certified Physical Preparation Specialist

John Francois is a certified Corrective Exercise Specialist and a Fascial Stretch Therapist.

Felix Morel

ACE Certified Trainer

Felix Morel is an ACE Certified Trainer, specializing in functional training, boxing, HIIT, calisthenics, and Kettlebells. Learn more about Felix here.




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